Resume
Home Professional Profile

VICTORIA MELTON
POST OFFICE BOX 159
GRANDVIEW, IDAHO 83624
Phone: (208) 834-2101 
e-mail: spitfire@wvi.com

-EXPERIENCE:

3/05-Present

    *Operator of Spitfire Farm
        *Cow/Calf
        *Boer Goats; Breeding stock. pack animals, & pet/4H animals

1/02-3/05 Spitfire Ventures, Inc.
                Grand View, ID
                President

Family corporation set up to assist parents in liquidating and consolidating assets in preparation for retirement. 

    *Development and approval obtained for 20 home subdivision
    *Operator, Hometown Grocery & Feed Supply
    *Operator of Spitfire Farm, cow/calf and goats for pack animal sales and breeding stock.

10/01-11/02 Marcus Whitman Hotel & Conference Center
                    Walla Walla , Washington  
                    General Manager

Independently owned 91 room historic hotel.  Completely renovated and restored in 2000.  Including the addition of 10,000 square feet of Convention space and an upscale Restaurant and Lounge.  Reason for leaving: Owner decided I had brought the hotel to a point where he could assume daily operation of the hotel with the assistance of his CPA. 

 *        In charge of overall hotel operations and liaison for owner with commercial & residential tenants of building.

*        Re-organized organizational structure which resulted in 60% reduction in payroll and decreased operational expenses by 40% which resulted in doubling operating cash flow over a 12 month period.

*        Reorganized guest-room (group & transient) rate structure, doubling ADR and increasing room revenue while maintaining pre-September 11 occupancy levels. 

*        Created preliminary 2002 & 2003 budget projections revenue and expense. 

       Implemented "manager on duty" program.  Cross training of all management staff.  

       Secured AAA rating and acceptance by Mobil to conduct a property inspection. 

        Conducted training for all staff.  (95% of staff (including management) had no prior hotel experience)

     Created and implemented promotions to increase traffic through the hotel and its outlets by locals. 

       Created custom layout set up of contact management software for increased time management of Sales & catering staff, development of computer generated booking contract, group rooms control book, planners guide, action plans, monthly reports and "working" marketing plan. 

         Brought hotel into compliance in area of human resources, building maintenance, permits, & employee safety.

         Created and implemented employee motivational programs to increase morale and active participation in the daily operation of the hotel and as a result was able to promote from within to key management positions.

        Streamlined operational reporting systems and included all management staff on distribution lists for more efficient management of departmental responsibilities.  

5/92-10/01: Spitfire Consulting, Mehama, Oregon
Providing Marketing & Sales Support for the Hospitality Industry
Marketing Plan Design & Implementation
Software Training/ACT! 4x-2000, MS Office 97-2000, Saleslogix
Sales Automation Training & Implementation
Incentive Program Design & Implementation
Front Office, Sales, Operations Training
Sales Tracking, Production and Audits
IS Support: Networking,  System Builds, Set up & Install,
Software install & Setup, Tech Support for MS Applications, ACT! 4x-2000
Customized sales automation tools specific for the hospitality industry.  
Hold copyrights for customized db and layouts, ACT! 2000 for the hospitality industry.
       click here for a List of projects & assignments 
             

Positions-Key Accomplishments

8/96-9/97

Choice Hotels International
Director of Regional Sales, 
Territory, WA, OR AK

After working as a consultant with Manor Care Hotels (dba Sunburst Hotels) I was tapped for a full time position on the franchise side, Choice Hotels International.  Position was eliminated due to company reorganization.  

Field Staff Support/Sales Automation/Training & Development
Software Training, Database Design, Remote Synchronization
Portfolio of 65 Independent Hotels & Inns franchised under seven Choice Hotel brand names.  Responsible for all aspects of Franchise support.  

 

8/91-4/92 Kimco Hotel Management Co.
The Tuscan Inn/San Francisco Fisherman's Wharf
Director of Marketing
Kimco Hotel Management Co.
The Tuscan Inn/San Francisco Fisherman's Wharf
Director of Marketing
8/90-8/91 Tollman Hundley Hotels/Days of the West, Inc.
Director of Sales & Marketing

· Assisted in development of new business market segments & existing target markets for California properties.

· Established & implemented sound yield management strategies to increase ADR & revenue in all sales related market segments.

· Prepared Marketing Plan & Budget for 1991/92 as related to sales related market segments.

· Established filing/trace system, group rooms inventory control system, policies & procedures for proper rooms tracking for all sales /catering for Sales & Catering offices in N. California properties.

· Trained staff in negotiating skills and "personal touch" sales techniques.

89-9/90 Fred Harvey/Amfac Resorts Inc., Flagstaff, AZ
Director of Sales & Marketing

· Prepared and Presented Marketing Plan & budget for 1990/91 as related to rooms, marketing & advertising to CEO's of Fred Harvey & JMB Urban Hotel Division. Completed preliminary research for 1991.

· Worked with National AD Agency to create and implement 1990 Plan

· Developed & implemented seminars for Front Office to familiarize staff with Sales Office operation & increase communication between the departments.

2/87-5/89 Hospitality Management Group
Vancouver, WA
Director of Sales & Marketing

Skagit Valley Inn Mt. Vernon, WA
Clover Island Inn, Kennewick, WA

· Assisted in all aspects of new hotel opening.

· Hotel Turnaround/Distressed property

5/86-2/87 Red Lion Hotels & Inns
Director of Sales & Marketing

 

Medford Red Lion
Medford, Oregon

 

10/85-5/86 Dun & Bradstreet
Business Analyst

Regional Office
Eugene, Oregon

7/85-10/85 Red Lion Hotels & Inns 
Internship

Red Lion Hotel
Springfield, Oregon

Click here:  print friendly page

Search our Site:

sitemap

 

    People are Talking                                       Home                                  Project Overview