VICTORIA MELTON
POST OFFICE BOX 159
GRANDVIEW, IDAHO 83624 
Phone: (208) 834-2101 
e-mail: spitfire@wvi.com

10/01-11/02 Marcus Whitman Hotel & Conference Center
                    Walla Walla , Washington  
                    General Manager

Independently owned 91 room historic hotel.  Completely renovated and restored in 2000.  Including the addition of 10,000 square feet of Convention space and an upscale Restaurant and Lounge.  Reason for leaving: Owner decided I had brought the hotel to a point where he could assume daily operation of the hotel with the assistance of his CPA. 

 *        In charge of overall hotel operations and liaison for owner with commercial & residential tenants of           building.

*        Re-organized organizational structure which resulted in 60% reduction in payroll and decreased operational expenses by 40% which resulted in doubling operating cash flow over a 12 month period.

*        Reorganized guest-room (group & transient) rate structure, doubling ADR and increasing room revenue while maintaining pre-September 11 occupancy levels. 

*        Created preliminary 2002 & 2003 budget projections revenue and expense. 

*        Implemented "manager on duty" program.  Cross training of all management staff.  

*        Secured AAA rating and acceptance by Mobil to conduct a property inspection. 

*         Conducted training for all staff.  (95% of staff (including management) had no prior hotel experience)

*      Created and implemented promotions to increase traffic through the hotel and its outlets by locals. 

*        Created custom layout set up of contact management software for increased time management of Sales & catering staff, development of computer generated booking contract, group rooms control book, planners guide, action plans, monthly reports and "working" marketing plan. 

*          Brought hotel into compliance in area of human resources, building maintenance, permits, & employee safety.

*          Created and implemented employee motivational programs to increase morale and active participation in the daily operation of the hotel and as a result was able to promote from within to key management positions.

*         Streamlined operational reporting systems and included all management staff on distribution lists for more efficient management of departmental responsibilities.  

5/92-10/01: Spitfire Consulting, Mehama, Oregon
Providing Marketing & Sales Support for the Hospitality Industry
Marketing Plan Design & Implementation
Software Training/ACT! 4x-2000, MS Office 97-2000, Saleslogix
Sales Automation Training & Implementation
Incentive Program Design & Implementation
Front Office, Sales, Operations Training
Sales Tracking, Production and Audits
IS Support: Networking,  System Builds, Set up & Install,
Software install & Setup, Tech Support for MS Applications, ACT! 4x-2000
Customized sales automation tools specific for the hospitality industry.  
Hold copyrights for customized db and layouts, ACT! 2000 for the hospitality industry.

Project and Assignment Overview

Peter Lewis Enterprises
Clarion Hotel, Ketchum, Idaho
    Management training and support for operations, sales, front office, website development/ maintenance, Res. System training on Profit Manager.  ACT! 2000 setup of customized sales automation tools for hotel applications.  

Trillium Capitol, Ketchum, Idaho
Plaza Suite Hotel, Boise, Idaho
    Management training and support for operations, sales, front office, website development/ maintenance, Res. System assistance with new property management software.  ACT! 2000 setup of customized sales automation tools for hotel applications.  

InnBiz, Inc
    Assigned to working with three  properties, two full service Convention facilities, a rooms only property with small meeting space.  Providing sales, marketing, training, IS support, sales automation solutions, data base design & collection, marketing plan, Operations support and training, etc. 

Inn of the Seventh Mountain
Capitol Hotel Group, Seattle Washington
    Independent Sales Representative
Washington, Western Oregon & California, Consultant/Resource person to Sales & Marketing & Front Office staff. Developed & Implemented Travel Agent programs that resulted in a 35% increase in Travel Agent Bookings. Set up and layout of contact management software for increased time management, development of computer generated booking contracts, planners guide, action plans.

Inn at Otter Crest/ Chapter 11
Reorganization Team
Jim Suiter Hotels, Portland Oregon
     Hotel Turn-around Project. Evaluate sales and marketing operation, make recommendations, implement sales and marketing strategies for effective yield management and a successful reorganization plan. Focus on sales, marketing & operations.

United Way of Mid-Willamette Valley
Salem, Oregon
    Assistant Campaign Director
Assist 1994 campaign staff and volunteers in the preparation of strategies, teaching of sales skills, fundraising events and design of marketing tools for the 1994 Campaign

Siletz Tribal EDC,
Siletz, Oregon
    To provide Sales & Marketing support, planning, and training/ development of tribal members for Tribal Enterprises under Economic Development

Marionberrry Marketing Association
Salem, OR- Executive Director
   Assisted Growers in establishing a agricultural bargaining association for the purpose of maximizing return on Marionberry crops.  Negotiated prices and contracts with 15 food processors returned 3 year contracts and highest field prices paid growers in over 25 years. 

Sunburst Hotels/Choice Hotels International
Silver Spring, MD
     Task Force Consultant, Property Support, Interim management.  

Positions- Key Accomplishments

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